The Call Standard

Key Questions for Pay Per Call Media Buyers Before Investing in Inbound Calls

Start With the Right Questions Advertisers considering pay per call media buying need to understand what they are actually paying for. The model is straightforward in theory: you pay for each inbound call delivered to your business. In practice, the value of those calls varies widely depending on how they are sourced, screened, and measured. Before committing budget, advertisers should ask a set of pointed questions that separate a useful call program from an expensive one